Building a list and using autoresponders is an important part of relationship marketing. In today’s high tech world one of the easiest and fastest ways to build relationships is through email. The question asked by many spiritual entreprenuers is, “What is the best email autoresponder to use for my relationship marketing?”
It’s important to remember that there really is no “best” of anything. It all comes down to personal perspective. What is best for you may not be best for me. Below you will find some pros and cons of the top five email autoresponders to use in your relationship marketing plan. Review them, and be sure to read the terms of service before you buy.
First let’s review what the top five email autoresponders have in common:
- Easy to edit email templates
- Numerous premade templates to choose from
- Schedule emails to be sent at a future date
- Allow for personalization in email messages
- Link tracking (Let’s you know what links are being clicked)
- List segmenting (sending an email to a segment of your list)
The top five email autoresponders for relationship marketing are AWeber, Constant Contact, Get Response, MailChimp and Infusionsoft (in alphabetical order.) With the exception of Infusionsoft the other four email autoresponders vary in price depending upon the amount of subscribers you have between the range of $10. to $180./month. Choose a plan that fits your budget as well as your future long term goals.
AWeber offers a 30-day trial period for $1.00. It was established in 1998 and is used by many of the top internet marketers. AWeber offers exceelent customer service that is available seven-days a week via telephone, live chat or email. They offer webinars and have a large knowledge base to answer your questions. There is a blog with thousands of how to articles and best email practices. You have the option for your emails to automatically be posted to your social media sites. The stats provided include being able to tell exactly who has opened your email and which links they clicked on. You can also set up AWeber to automatically send out emails of your blog posts.
Constant Contact offers a 60-day free trial of up to 100 subscribers. Customer support is offered Monday through Friday via phone, live chat or email. There are user community forums where you can get help from other subscribers. They offer custom services for a cost – such as setting up your emails and list building. They also offer other services such as surveys and social campaigns for an extra cost.
Get Response offers a free trial offer where you can send 500 emails to 100 email addresses per month. They offer customer service via phone, live chat and email Monday through Saturday. At times their live chat may be down. They give their customers up to 1GB of multimedia storacge enabling clients to send out video emails as well as host any images you use in your email campaigns. You can set up Get Responseto automatically send out emails of your blog posts.
InfusionSoft is MORE than just an ordinary autoresponder and is considered pricy by many. They have a very unique setup that is the only all0in-one sales and marketing solution specifically designed to help small business succeed. It includes ecommerce, a shopping card and a way to track and manage your affiliates. You can set up intelligent autoresponders that allow you to know who did not open your email so that you can send it to them again. You will be able to tell exactly who has opened your email and which links they clicked on. Watch their demo to see if this is the right relationship marketing system for you.
MailChimp is free up to 1,000 subscribers. However, free users will be unable to use some features such as spam filter checker, autoresponders and scheduling emails based on timezone. Images you use can be hosted on their server. Customer support is ONLY offered through email. However, it remains a favorite with many of it’s loyal customers that rant about it’s ease of use.