Relationship marketing is a strategy that a business of any size uses to build long-term relationships with loyal customers by providing excellent customer service. Many small businesses may put off this strategy of relationship marketing because they feel that it takes too much time and effort. In the long run, not having an email list as part of your relationship marketing costs you a lot of money.
In years by gone, the motto was, “it’s all about location, location, location.” In today’s technical world with millions of options, customers can be more savvy and only buy from those that they know, like, trust and can relate to. Today’s motto is “it’s all about relationships, relationships, relationships!”
There is nothing as important in your business as that of building your list. With billions of websites, people may see yours once for a brief moment and then never return. Relationship marketing helps you to attract the attention of your visitors and grab their contact information.
Here are three important reasons to begin building your list today as a part of your relationship marketing strategy:
1. Build Relationships
In time, your customers get to know you through your email campaigns. If they like what they see, they will become loyal fans forever. As a loyal fan, they will help promote you by sharing your business information, emails, blog posts, tweets and other social media updates with others. The larger your list, the more “free publicity” you get.
2. Target Marketing
Let’s face it, not everyone wants what you are selling. A list helps you weed out those that do not want it and grows the beautiful flowering garden of those that do want it. These are customers that are hungry for the information that you have. These folks will utilize your services, buy your products and believe in you enough that they will purchase affiliate products that you are promoting.
3. Repeat Business
It is estimated that about 20-percent of your customers will buy other products and services from you. This can add up to a lot of extra cash in your pocket. If you do not have a list where you are keeping in contact with your customers, you are giving them away to someone else.
In the beginning, it can be disheartening while you build your list. With a small list of a hundred or so, many business take every unsubscribe they get as a blow and eventually give up. Be persistent and give it a chance. Think about your own personal relationships. Didn’t they take time to grow? Have there been people in your life for an hour, a week or a month and then you decided you just didn’t click? Building relationships through a list is the same thing. Remember, not everyone is going to like you and that is ok. Not everyone liked Elvis Presley or Michael Jackson, yet how successful were they? When people unsubscribe, it just means you didn’t click and they NEVER would have been your customer anyway.